You’re Thinking About Equity The Wrong Way

brett fox
6 min readJun 20, 2022

Years ago, I was introduced to the two co-founders of a fledgling semiconductor company. I have an affinity for companies in the space, so I agreed to talk with them.

Picture: Depositphotos

The two co-founders told me they had no funding, and they were looking to hire a VP of Engineering.

They found a good candidate for the position, and they only wanted to give him 1% equity vesting…

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brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com