Your Startup Will Fail If You’re In It Only For The Money

brett fox
3 min readJun 6, 2023

“I’m focusing on learning, not the grades,” Avery said to me the other day. She’s just finished her first year in college, so I couldn’t be happier to hear my daughter say that.

Picture: Depositphotos

“You got it!” I exclaimed. “The knowledge will stay with you forever. Plus, it’s the only thing you can directly control.”

“I love what I’m learning,” Avery continued.

“That’s great,” I said.

My daughter, as you can see, is very wise for her age. As a startup CEO, the analogy to building a successful startup is obvious:

Focus on building a company you’ll love, and the money will follow.

Avery, when she was little, was obsessed with getting good grades. And I didn’t mind it when she was young because it seemed to keep her motivated.

However, my message about school changed as Avery entered High School. She wanted to get into a really good college (which she did :-)), so, obviously, the focus on getting good grades increases.

I don’t know why, but I decided to emphasize the importance of learning. I didn’t realize that I’d gotten through to Avery until she told me, or, maybe, Avery just figured out on her own. However she got there, I was happy for her.

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brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com