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You, The CEO, Have To Raise Your Funding, Not Your Cofounder

brett fox
2 min readAug 13, 2019

Last year I was helping a VC friend of mine judge pitches for a pitch deck competition. There was a screening process before a prospective company was allowed to pitch.

Picture: Depositphotos

There was this one company that everyone seemed to like. During one of the prep sessions, the company’s CTO pitched to us.

I asked a very simple question, “Where’s the CEO?”

The CTO answered, “Oh he’s busy with customers, so he can’t make it.”

I answered, “I see. I assume he will be there for the pitch competition Saturday?”

The CTO said, “No, I’ll be doing the pitch.”

My response was, “Then I am going to recommend that your company doesn’t participate in the competition. We need to hear from the CEO.”

It’s a red flag if you, the CEO, are not front and center when you’re raising money.

I used to believe, before I started pitching VCs, that it was a really good thing to show off the strength of your team. In reality maybe I was a little fearful of being out front.

Then I quickly realized after sitting through tons of pitches as an EIR that there was a really good reason why you have to be front and center when you’re…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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