Why You Need To Know What Your TAM & SAM Are

“Tell me about the whole market first,” the late Jack Gifford, Maxim Integrated Products founding CEO, said to me.

We were meeting at the Peppermill in Cupertino like we always did for our Tuesday morning breakfast meetings. For this meeting it was me, Ziya who was my boss, Dave Fullagar who was the VP Engineering, and I believe Len Sherman who ran applications engineering at the time.

Just to be clear, I was really presenting to an audience of one, Gifford. The others would add information if needed.

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