Why Should You Be Generous With The Equity You Give Your Team?

brett fox
4 min readMar 10, 2022

A few years ago, I was in the first board meeting for a startup that just closed its initial venture funding. The company’s founder, “Ray”, had been working with me since the company’s inception, and he asked me to be on the board.

Picture: Depositphotos

At the end of the board meeting, there was a discussion about setting the exercise price for stock options. One of the new…

--

--

brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com