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Why Learning Empathy Will Be Your Business Superpower

brett fox
6 min readDec 5, 2019

“There are a lot of negotiators that really will give in on a deal because being understood is more important than getting what they want.” Chris Voss, the FBI’s former lead hostage negotiator said.

In fact, the first thing master-negotiator Voss teaches is you need to empathize with your counterpart on the other side.

Picture: Depositphotos

Say that again? Voss was negotiating with kidnappers and terrorists, and he said empathy is the most important thing?

How on earth can you empathize with a terrorist or a kidnapper?

My goodness. Empathize with killers? There just is no way you can do that. But that misses the true utility of empathy.

  • Empathy doesn’t mean you agree with where the other side is coming from, but…
  • Empathy does mean you try and show the other side you understand where they are coming form.

That’s a huge difference. Because the other side will be willing to communicate with you if they believe you understand them.

And why will a terrorist, kidnapper, or an employee believe you understand them? Let’s say you go the extra mile, and you truly make the effort to…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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