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When Should You Be Fired As A Startup CEO?

brett fox
4 min readNov 5, 2019

My wife was working at a start-up about 10 years ago, and the company was doing really, really well. Revenue and customers were growing exponentially.

The CEO was a brilliant and charismatic leader. The management team was strong. It looked like everyone involved was going to win.

Picture: Depositphotos

Then, for some inexplicable reason, the Board fired the CEO. Blossom and I had dinner with the CEO the night after he was fired.

The CEO was in shock and disbelief. He wasn’t given a reason why he was fired. The CEO told us, “The Board just said we want to go in a different direction.”

The pain and hurt was written all over his face. 24 hours earlier, he was leading a hot start-up as CEO, and suddenly he was out in the street.

Blossom and I tried our best to console him. Maybe just having someone to talk to helps take the pain away.

Dinner ended, and we said our goodbyes. Blossom asked me what I thought happened on the drive home.

I told Blossom, “The Board must have a good reason for firing the CEO, and the Board must have a plan.”

Startups are very fragile.

I was wrong. The Board didn’t have a plan.

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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