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When Is The Best Time To Tell People About Your Great Startup Idea?
You can’t be afraid to socialize your idea with the right people at the right time. If you socialize your idea to the wrong people at the wrong time, then you will not get the desired effect you want.
So, let’s say you have a great idea for a new business. What should your approach be?
You need to be able to tell a compelling story.
Story? Why am I talking about telling a story when the issue is should you keep your idea a secret?
Let’s say you came up with a great idea today, and you decided to immediately approach investors. How do you think that would go?
You’d fail.
Timing is everything when it comes to sharing ideas. That’s why you need to have a great story to tell the respective audiences you will approach.
When you tell a story, there’s a beginning, a middle, and an end to the story. You typically will have an outline of some sort if your story is complex.
The audience for your idea, your “story” has a beginning audience, a middle audience, and an ending audience. If you tell the story out of sequence, then everything falls flat.
