When Is The Best Time To Begin Building Your Startup?

brett fox
5 min readAug 21, 2024

Waiting until the fundraising market timing is just right is something you might be thinking about as you decide to launch your startup or raise your next round of funding. However, that doesn’t answer the question of what is the best time to begin building a startup?

Picture: Depositphotos

That’s the question I’ll answer in today’s post. I’ll look at the pros and cons of building a company and raising money in an upmarket. Then I’ll look at the pros and cons of building a company and raising money in a downmarket. Finally, I’ll explain when I think the best time is for you to begin building your startup.

What are the pros and cons of building a company and raising money in an upmarket?

The startup economy, just like the economy in general, goes through ups and downs. The only difference is the ups and downs in the startup economy are bigger.

For example, during the startup bubble of the late 1990s, the solar boom of the two thousands and the recent AI bubble, it was somewhat easy to raise money. Plus valuations are usually higher during a booming market. Those are the big positives about raising money in a booming market.

Sounds like an upmarket is a great time to start a company, doesn’t it? But before you vote, let’s…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com