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What Type Of Startup Usually Succeeds?

brett fox
4 min readOct 25, 2021

The first startup I ever invested in had great technology. In fact, it was clear to me the technology was great, but I wasn’t sure how good the CEO was.

Picture: Depositphotos

I decided to invest anyways, and the company failed about two years later. All I had left to show for my investment was a tax write-off.

The second startup I ever invested in the VP Engineering was a friend of mine. The technology was really good, but I wasn’t sure how good the CEO was.

I decided to invest anyways, and the company failed about one year later. Again, all I had left to show for my investment was a tax write-off.

The third startup I invested in had great technology. But, this time I learned my lesson. The CEO was someone I really believed in. That company is now worth well over $1 billion.

The fourth startup I invested in had great technology too. The CEO was world-class, and I believed in him. That company is now worth over $1 billion too.

Do you see the pattern here?

The type of startup that succeeds always has a great CEO.

Startup success has little to do with the market you’ve chosen or the technology you have. Startup success has a lot to do with you as the CEO.

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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