What Should You Do When Your Startup’s Revenue Isn’t Growing?

brett fox
3 min readOct 4, 2021

“Revenue is always a lagging indicator of success,” I said to “Kevin.”

Picture: Depositphotos

We were reviewing his progress, and he was behind plan. But I was seeing progress, and I wanted to remind Kevin.

“What do you mean?” Kevin asked me.

“Revenue is always a lagging indicator of success,” I repeated.

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brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com