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What Is The Hardest Part About Starting Your Company?

brett fox
6 min readMay 31, 2019

I was scared. I should have been thrilled, but I was scared.

It was Sunday night, and Monday I would officially begin my journey as an EIR (Entrepreneur in Residence) at a VC fund based in San Francisco. It was an incredible opportunity to build an Analog IC company (my expertise) with VC backing, and now I had to deliver.

I knew the playbook for building the company inside and out. After all, I’d been building companies like this for close to 20 years.

I knew the moves. Yet I was scared because, even though I knew the moves, I wasn’t sure I would be able to execute on the most important move in the startup playbook: finding a great VP Engineering.

Okay. Maybe I was more worried than scared. But it was still a daunting task. Really great VPs of Engineering just don’t grow on trees.

You need to knock on a lot of doors to build your team.

So there I was, zero days into the job, worried about finding this elusive person. I had to buy something at Fry’s and I ran right into “Jim”. Jim and I had worked together years ago, and I had always thought highly of Jim.

Jim asked me what I was up to, so I told him that I was in the process of starting a company. Jim said he’d be…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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