What Do You Do When Your Funding Is Running Out?
“Brett, we’re going to need to shutdown our advertising,” Tina, our controller, said to me. “We need to preserve our cash until we get more funding. Look at the cash flow (statement).”

Tina and I were reviewing what we needed to do after one of our investors, the notorious “Donald Ventures”, pulled their support for the company. Instead of us closing a $10 million round of…