What Do You Do When Your Co-Founder Quits?

brett fox
5 min readOct 29, 2024

Over 50% of all co-founder relationships end up failing. That’s right, one in two co-founders don’t work out. So, there’s a pretty good chance you’re going to have to deal with this potentially company killing problem.

Picture: Depositphotos

I should know. My first set of co-founders, “Jim” and “John”, quit, stole the company’s IP, started a competing company and left me for dead. Yet somehow, my company survived and their company failed.

Why most co-founder relationships fail?

There are three reasons that most co-founder relationships. The first reason is your co-founder isn’t that good.

The pressure is so great when you are starting out to build a team that you’re happy when someone, anyone joins your startup. The problem is those first people that join your startup will set the standard for everyone that joins your startup for the rest of your company’s existence.

So, the B-level co-founder that you bring on will only hire other B and C level people. You will fail if you do this because you need A level talent to win.

The second reason your co-founder will fail is that your co-founder isn’t a true believer in your cause. Starting a company is hard. There are many near death experiences that you and your team will face on your journey. A…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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