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What Do VCs Notice When You Pitch Them?

brett fox
4 min readJun 5, 2019

The CEO was wearing a polo shirt and he sat down in the middle of our big conference room. There were about 10 of us from the fund in the room with him.

Picture: Depositphotos

The CEO didn’t stand up like the other CEOs I’d see present did. Instead he stayed rooted like a plant to his chair.

That was the first thing I noticed about the CEO of this long forgotten company. And no, he didn’t get funded from us.

Then there was the CEO of an infamous solar power company (we had a big bet on solar, so we met with just about everyone in the space that was raising money). He was chewing gum and talking really fast.

I just remember thinking this guy is a real character who wouldn’t be taken seriously except that solar was a hot space back then.

Oh, then there was Josh James currently of Domo fame. When we met him, he was CEO of Omniture. Josh was looking to do a PIPE deal (private investment in public equity) with us.

What I remember most was Josh’s presence. You could smell his success.

In short, you remember the CEO.

I can only speak for myself, but you can see the pattern. It’s always about the CEO.

This should make sense because startups are always defined by you, the CEO. So what…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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