“Okay,” I said to the group assembled in our large conference room, “We are the launch team for our first product.” The team consisted of Adolfo, my cofounder and VP Marketing, Shoba, our Test Engineering Director, Dave, our Manufacturing Director, and Mary, our Public Relations consultant.
“Let’s go through the schedule of what everyone needs to do, so we can successfully launch our products,” I said. We had already done a soft launch of our first product, with no marketing, in March.
