Member-only story

What Are The Five Rules To Getting Your Company Funded?

brett fox
4 min readMar 15, 2021

“Man, you’re living a charmed life right now,” I said to “Ray,” the CEO of a very hot startup I’ve been working with.

Picture: Depositphotos

“Thirty minutes and he’s (an investor) going to give you $75 million!” I shook my head in disbelief.

“It makes up for the problems I had earlier,” Ray said.

When your startup is hot, you can get funded insanely fast.

“I remember,” I said to Ray. “I remember.”

But that wasn’t the situation Ray was in now. His company was hitting on all cylinders.

The company was landing major customers at a very fast clip. They had a huge technical advantage versus the competition. And now, investors smelled the success.

In fact, Ray wasn’t planning on raising money for another six months. However, investors could see the multi-billion dollar exit coming, and they were seeking him out.

Oh, it’s good to be successful in a hot market.

Rule Number One: You have to persevere to get early stage funding.

Yeah, it’s really easy to get funding if you’re in a huge market, and you’re dominating the market like Ray is. However, as I said, it wasn’t…

--

--

brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

No responses yet