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“Hi Brett, it’s Steve. I know it’s been a while since we spoke, but I’d love to catch up with you to bring you up to speed on what we’re doing.” Then the voice message ended.
“Well, Steve is persistent,” I said to myself, shaking my head. Steve was an entrepreneur I’d been introduced to over ten years ago.
He’s been trying to get his startup off the ground, burning whatever is left of his savings, now for ten years. Ten years with no real success. Ouch.
I was dreading the phone call with Steve because I knew his company was going nowhere. And I felt bad for him because who I was I to tell him to stop?
But the reality is Steve should have never gotten started because Steve violated the first reason why you shouldn’t become an entrepreneur:
Reason Number One: You need more than persistence to be a successful entrepreneur.
You’ve likely read the story of the entrepreneur that was down to his last dollar. Then, seemingly out of nowhere, good fortune set in and the entrepreneur became unbelievably successful. The stories are true, but you never hear the story of the hundred other entrepreneurs that failed who were just as persistent.
