How Do You Tell Investors Why You Will Beat Your Competitors And Not Appear Defensive?

“They brought up companies we didn’t even know existed,” Mike, the managing partner of the VC fund, said in our debrief after a startup pitched to the Venture Capital partnership where I was an Entrepreneur in Residence (EIR). Everyone was impressed with the CEO and the company, so we decided to continue forward with the investment.

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Picture: Depositphotos

You need to recognize you have a golden opportunity to explain your position in the market when you explain the competitive landscape.

The CEO I watched explained the competitive landscape in a masterful way. He didn’t shy away from the competition. Instead he embraced the competition.

Slide One: Framing the discussion on your terms.

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Then look at slide two in the sequence:

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Then he adds the clincher in the third slide:

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Your job when you’re presenting to investors is making it easy for investors to understand what your company does.

You should know more than your competitors do about the competition you are facing. By making it easy for your investors to understand the competitive landscape by explaining the strengths of your competitors, you will gain your investors confidence and increase your chances of getting an investment.

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at www.brettjfox.com

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