The Simple Steps You Can Take To Keep Your Customers Forever
I used to hate January.
The parking lot at the Decathlon Club in Santa Clara was overflowing. It took forever to find a space to park the car if I could find a space at all. Then the locker room would be crowded with too many people too close together.
Finally, the equipment, the treadmills, and the bikes were all being used by people that didn’t exist in December. I used to call them “The Resolutionaires.”