The Simple Steps You Can Take To Keep Your Customers Forever

I used to hate January.

The parking lot at the Decathlon Club in Santa Clara was overflowing. It took forever to find a space to park the car if I could find a space at all. Then the locker room would be crowded with too many people too close together.

Finally, the equipment, the treadmills, and the bikes were all being used by people that didn’t exist in December. I used to call them “The Resolutionaires.”

Picture: Depositphotos

That used to piss me off. But then, I would smile to myself because I knew a month later the scene would be totally different:

• The cars in the parking lot would all be gone.
• There wouldn’t be any waiting time for equipment.
• The Resolutionaires would all be gone.
• I could go back to my happy existence in a somewhat empty health club.

But this does bring up a common problem all businesses face: how do you keep your customers forever? In other words, how do you avoid The Curse Of The Resolutionaires?

I began my business career in high school working at a Swensen’s Ice Cream franchise in Encino, CA. I was scooping ice cream and busing tables. In other words, it was a typical job for a kid in high school.