Member-only story
The Power Of Keeping Your Startup Business Simple
Every time a CEO tells me their startup is complicated, I get concerned. Because in my experience, complexity kills startups. Complexity leads to slower decisions, confused customers, and, most importantly, a team that can’t execute.
Simplicity isn’t about being basic, it’s about being effective. Simple startups move faster, learn faster, and grow faster.
What simplicity is and isn’t.
I’ve learned in my career that simple businesses that are easy to understand usually win. I’ve also seen that the drive for simplicity starts with you, the CEO.
If you don’t believe in simplicity, then no one on your team will believe in simplicity. Simplicity doesn’t mean that you can’t be working on something really difficult to achieve. However, even when you’re trying to achieve something really tough, you are your team are still pushing for the simple, elegant solution to the tough problem.
The payoff can be huge if you get this right. A great example is Apple under Steve Jobs leadership. Jobs obsession with simplicity led to Apple generating massive profits compared to their competitors in market after market.
Now let’s move on to how you can make your company all about simplicity too. Let’s start with number one our list…
