The Five Things You’ll Need To Do To Get Startup Funding In 2004

brett fox
5 min readJan 16, 2024

You’re planning on raising funding for your early stage startup this year, and you don’t know what to expect. I’ve worked with a lot of startup CEOs over the past year that successfully raised funding. I know what it takes.

Picture: Depositphotos

I’ll share with you the five things you’ll need to do to successfully raise your funding. I hope you like it.

The Current Startup Funding Environment.

The good news is there is funding available for early stage startups. I’ve worked with CEOs around the world this past year, and every single CEO I worked with was able to raise their funding.

However, every step in the process took longer than in boom times. The fundraising took longer. The due diligence process took longer. And, the deal terms, while not as horrible as I’ve seen, weren’t great either.

The bottom line is you’re going to have to work really hard to get your startup funded. Each of the teams I worked with that got funded had these five things I’m sharing with you today.

1. You’ve got the grit to go for it.

Remember, I said that raising funding is going to take longer than you’d like? You’re going to hear a lot of investors say no to investing in your…



brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at