The Five Things Investors Don’t Want To Do To Your Startup

brett fox
5 min readNov 29, 2023

When you first start meeting angel investors and Venture Capitalists, there are things you believe that investors want to do. You believe these things about investors not because you have any data or evidence.

Picture: Depositphotos

Instead, you believe these things about investors because they play on our worst fears. The problem is you can significantly hurt your chances of raising money believing this misinformation.

I don’t want this to happen to you. There are five things you likely believe investors want to do to your startup that investors really don’t want to do.

I’ll contrast these five fears you have about what investors want to do with what they actually do want to do.

5. Investors don’t want to steal your idea

Imagine this. You get introduced to a prospective investor, but you’re worried that the investor is going to steal your idea and start a competing company. So, you decide to protect yourself by asking for the investor to sign an NDA.

Let me give you an example of what happened to me. My two co-founders, “Jim” and “John”, and I were having a second meeting with a prospective investor. In this meeting, we were going to do a deep dive technically with the investor.



brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at