Seven Ways To Make Your Startup Pitch Stand Out

brett fox
5 min readMay 28, 2024

You need to stand out to investors if you’re going to raise funding. However, you don’t want to stand out in the wrong way. You do want to stand out to investors in the right way.

Picture: Depositphotos

There are two great things about the seven tips I am sharing with you today. The first thing is that these tips are easy to implement. The second thing is these steps will differentiate you in a good way from most other startup CEOs. So let’s go to tip number 1…

1. Prepare, prepare, and prepare some more.

Let’s start with a quick story. Years ago, when I was a young product manager, the company I was working at had a weekend sales training for the worldwide sales force.

I would give the same presentation to seven different groups of salespeople. I don’t know why, but I didn’t spend any time preparing.

The result was a disaster. I started uncontrollably stuttering. It was so bad that every one of the seven groups was laughing at me. I didn’t respect the audience and I paid for it.

However, something great came out of this experience. I started rehearsing any presentation I did multiple times. And I went further than that by recording my practice presentations.



brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at