How You Can Use Market Research To Give Your Startup An Edge

500 BC General, Sun Tzu, was right: Spies are a key to success.

“Hostile armies may face each other for year, striving for the victory that is decided in a single day. This being so, to remain in ignorance of the enemy’s condition, simply because one grudges the outlay of a hundred ounces of silver in honors and emoluments, is the height of inhumanity.” Chapter XIII: The Use Of Spies, from The Art of War, by Sun Tzu.