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How Technically Strong Does Your VP Marketing Need To Be?

brett fox
3 min readJun 5, 2019

Years ago, I had someone who worked for me that was really bright, really intuitive. I thought he had a lot of potential, but the problem was he didn’t have a technical degree.

So, I gave Matt the least technically challenging product line in the company to run. Matt did a great job. The businesses Matt was responsible for thrived.

Picture: Depositphotos

Matt kept progressing in his career, and the ball kept bouncing his way. The CEO was against having non-technical people run business units retired, paving the way for new leadership.

The new CEO, who interestingly enough was an ex integrated circuit design engineer, was actually okay with non-technical people becoming business unit general managers. This led to Matt’s continued rise in the company.

Eventually, Matt became the number two person in this $2B/year company. Then Matt left the company to become CEO of a $14B market cap public company in the semiconductor space. All indications are that Matt is doing a great job running a complex technical business without a technical background.

Yet, Matt is the exception to the rule.

You may not need to be a technical genius to be a startup CEO of technology company, but you do need to be…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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