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How Should You Start Your Company As A Solo Founder?

brett fox
3 min readSep 24, 2020

“Do you remember when we first met?” I said to “Ray,” the solo founder and CEO of a startup that I’ve been advising for over three years.

“Yes,” Ray said. It was in that park where we went for a walk where we saw all those deer.”

Picture: Depositphotos

“There’s an evacuation notice there because of all the fires (in California),” I said.

“Really,” Ray said. “I didn’t realize it was that bad where you are.” The he transitioned, “I want to update you on our fundraising,” Ray said. I’ll get back to that later.

I was introduced to Ray by a mutual friend over three years ago. At the time, Ray hadn’t even started his company; it was just an idea.

However, I was intrigued by the elegance of his idea. If Ray was successful, he had the ability to disrupt a huge, multi-billion dollar market, so I agreed to advise Ray.

You can start out as a solo founder, but you’re going to need a team.

However, I was concerned because there were no other co-founders, it was just Ray. So, I asked Ray why he didn’t have any co-founders.

Ray said, “I wanted to found the company with ‘Bill’ (as his CTO), and Bill wanted to join the company. But Bill’s wife was nervous about him…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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