You’ve just had a great meeting with an investor. You’re all fired up. Then a week goes by, and you still haven’t heard back from the investor. Now, you don’t know what you should do next.
Should you just leave the meeting? NO! Because the follow up process begins at the end of the investor meeting.
And it starts with you asking two questions.
The first question is, “What concerns do you have about investing in our company?”
This is a great question to ask because you are giving the investor permission to tell you the problems they see with your company.
Most of the time, investors will tell you exactly what these problems are. Now, you have the ability to answer their concerns right then and there. This will help move you towards an investment.
If by some chance, the investor say, “I don’t have any concerns”, then your answer should be, “Great! When should I expect a term sheet?” And maybe they’ll actually indeed tell you when you’ll get a term sheet.
More likely, they’ll tell you the concerns they have about investing in your startup. Either way, you’ve moved closer to an investment.
