How Saying “No” Can Help You As A Startup CEO

brett fox
4 min readJan 16, 2020

“Thanks for taking the time to meet with me today. I really appreciate it, but I don’t see a fit for you in our organization,” the CEO said to me.

The CEO’s tone was firm and even pleasant. He certainly wasn’t being blunt to hurt me. In fact, I think he was trying to help me.

And I knew he was right. I wasn’t really a fit.

So, we shook hands, and I walked back to my car. I wasn’t angry.

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brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com