How Much Sleep Do You Really Need To Be Effective As A Startup CEO?

brett fox
4 min readJan 17, 2022

I woke up, and I looked at the clock. It’s 2:14 AM. I had gone to sleep at midnight, and there I was, awake two hours later.

Picture: Depositphotos

“Maybe this time, I’ll be able to break the pattern and go back to sleep,” I said to myself. For the next hour, my mind was racing, as I tried to get back to sleep.

brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at