Member-only story

How Much Money Should You Raise?

brett fox
4 min readMar 7, 2023

“We should be raising a $6 million round, not $12 million,” “Randy”, my co-founder, said to me. In fact, Randy was so angry about the terms of our funding that he was threatening to quit.

Picture: Depositphotos

“Let’s meet, so I can walk you through why we are better off with the larger amount of funding,” I said. So we arranged to meet Thursday for lunch.

I developed a spreadsheet in preparation for our meeting, so Randy could see why we were better off taking more money now instead of breaking our funding up into two rounds of $6 million. My goal wasn’t to trick Randy, but to educate Randy.

Randy seemed in disbelief as I showed him the various examples. Randy had never bothered to work through the math.

If you can skip a round of funding, you should.

The increase in the number of early stage funding rounds are designed to reduce investor risk. If the sequence is an angel round of ~$200,000, followed by a Series A of $2 million, that is then followed by a Series B of $10 million, you will be diluted at three instances.

If you assume a typical 20% dilution for each round of funding, you will be diluted to 51.2% (0.8 x0.8 x 0.8) ownership by time of your Series B. That’s a lot of dilution.

--

--

brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

Responses (3)