I remember the first business plan I wrote like it was yesterday. I had just joined Maxim Integrated Products, and my boss, the late Ziya Boyacigiller, asked me to develop a plan for Maxim’s Voltage Reference business. The Voltage Reference had been struggling, and it was my responsibility to turn it around.
So I set about developing my plan. I met with customers, and I talked with various engineers inside the company about our capabilities. I completed a 35 page plan, and I excitedly plunked it on Ziya’s desk.
