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How Do You Transition To Just Being CEO Of Your Startup?

brett fox
5 min readJun 27, 2023

I don’t know how I came to this thought process, but, from the beginning of my career, I thought it was a great idea to obsolete myself. Yeah, I know this sounds like it’s self destructive, and I guess in some organizations it is self destructive.

Picture: Depositphotos

However, my thought process was different. My thought process was that if I do my job really, really well, then I can advance in the organization and find someone else to do the job I was doing.

The crazy thing is my thought process of obsoleting myself worked. The more I obsoleted myself and then delegated the work to the people I hired, the more I grew.

When you start your company there is no one to delegate to, so you do the work.

When you’re starting out, it’s just you and a few others. There is no one to delegate to, so what do you do?

You and your teammates essentially divide up the work.

And you, the CEO, focus on what your expertise is. You focus on engineering if you’re an engineer. You focus on marketing if you’re a marketing expert. And, you’ll focus on sales no matter what your background is.

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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