Imagine this scenario. You’re in a meeting with a major potential customer.
And this one customer can make or break your business. You have to win this deal or your business is going to fail.
Or imagine this scenario. You’re raising money.
The potential investor seems really excited about you and your company. And this meeting will likely determine your fate.
Or imagine this scenario. You’re recruiting a really talented potential new employee. The potential new employee has asked you to present your plan.
Are you ready? Because you only have seven quick seconds to win or lose the deal, get the funding, or hire the really talented employee.
That’s it, seven quick seconds. You may have even less time if you’re pitching to investors.
People make buying decisions very quickly. Then they spend the rest of their time with you justifying their decisions.
