Imagine this scenario. You’re in a meeting with a major potential customer.
And this one customer can make or break your business. You have to win this deal or your business is going to fail.
Or imagine this scenario. You’re raising money.
The potential investor seems really excited about you and your company. And this meeting will likely determine your fate.
Or imagine this scenario. You’re recruiting a really talented potential new employee. The potential new employee has asked you to present your plan.
Are you ready? Because you only have seven quick seconds to win or lose the deal, get the funding, or hire the really talented employee.
That’s it, seven quick seconds. You may have even less time if you’re pitching to investors.
People make buying decisions very quickly. Then they spend the rest of their time with you justifying their decisions.
So what can you do to grab your audience’s attention in less than seven seconds?
I introduced my brother to a friend who could be a potential client last week. My friend called me yesterday and said he was going to work with my brother.
Here’s what my friend said about his meeting with my brother, “He explained what was going on so simply. It was like I was in the first grade.”
You are more likely to succeed the simpler you make your product and your business to understand for customers, investors, and potential employees.
It seems backwards, doesn’t it? Your product needs to be complex for others to truly value it, right?
This is the trap that too many people fall into. You end up losing your audience when you try and show how smart you are.