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“How am I going to raise $2M,” “Casey” asked me. “I don’t know anyone who can give me that money.”
“You know more people than you think,” I said. “I’ve been down this road a few times, and the other entrepreneurs I worked with who said the same thing you did found a way. And you will too.”
Before you worry about how you’re going to raise money, you need a plan.
Casey was rightfully concerned about how he was going to raise the money he needed. But the first thing I suggested Casey do was to just focus on making his plan and pitch in a presentable.
For a couple of weeks, Casey resisted because he thought he was doomed. Then he finally decided to just ignore the investor piece of the puzzle and focus on the pitch.
The good news was Casey had a good story to tell. His company was doing well, they had a unique value proposition, and they had a lot of room to keep growing.
It took a couple of weeks, but Casey got his pitch in a reasonable place. The story was now easy for potential investors to understand. Now Casey had a fighting chance of succeeding.
