Of all the things that are critical when you pitch investors, properly presenting your vision might be the most important. If you present your vision the wrong way, investors won’t want to invest. If you present your vision the right way, you’ll find investors will be lining up to invest in your startup.
I should know. We had multiple investors pass on investing early on in our fundraising process. However, once we explained our vision the right way, we were able to raise our funding.
Why Your Vision Matters to Investors
When I first started raising money, I didn’t really understand how important explaining your vision is to investors. As a result, I talked too much about what we were doing today and not enough about where our company was going.
This created two problems for us:
1. It made the opportunity look smaller than it actually was.
In our case, I literally reduced the opportunity from a $60 billion end market to a $4 billion end market. That’s a huge difference!
