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How Do You Know Your Startup Is Going To Win?

brett fox
4 min readAug 30, 2021

“If I can just find a great CTO or VP Engineering to be my co-founder I know my startup is going to work,” I said to myself before I started building my company. In fact, I knew even before Jeroen, who would become my co-founder and VP Engineering, joined the company that my startup was going to work because I’d been building businesses like this for years.

Picture: Depositphotos

However, adding Jeroen join was key. The precious resource in my world of Analog ICs was design talent. If I could find a great VP Engineering/CTO to manage and help recruit the engineering team, we would win.

I just knew our startup was going to win when Jeroen joined. That was the first reason I knew we were going to win.

The second reason you know you’re going to win: You know your startup is going to win when you get funding.

So, we were on our way. I just knew everything was going to work. After all, we’d solved the key problem to building our company.

Now, all we needed to do was close our funding and we were on our way. I just knew that investors would be fighting over the opportunity to invest in our company, or so I thought:

  • We had a great team, and…
  • We had a great and experienced…

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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