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How Do You Know What Startup Advice Is Good Advice?

brett fox
4 min readNov 7, 2023

You’re going to get lots of advice from lots of people about what your pitch and pitch deck should look like. The problem is some of the advice will be good, some of the advice will conflict with other advice you get, and some advice is dead wrong.

Picture: Depositphotos

It’s really confusing, as a startup CEO, what advice you should listen to and what advice you should ignore. Let’s start with…

Why it’s so difficult to know what advice to listen to?

Let me start with a quick story. I was in the board meeting for our startup. Three days earlier I had just updated one of our two investors, “Donald Ventures”, on our progress.

“Raul”, DVs partner that led the deal for DV, gave me the following feedback on my presentation. “My partners felt you should have been more animated (when you were presenting). However, I liked the fact that you weren’t trying to be a showman.”

Do you see the problem? In the same meeting with the same material, I was getting completely different feedback. What was I supposed to do?

Now, that feedback was on my presentation style. It’s much worse when you’re raising funding and you get contradictory feedback on your strategy. What do you do then?

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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