How Do You Ensure You Have Enough Time To Raise More Funding

Have you ever found yourself in No Man’s Land? You know. It’s kind of like you’re driving along on the highway, and a sign comes along: “Next gas, 50 miles.”

Your tank is close to empty. And you’re wondering, “Can I make it another 50 miles?”

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The temperature is close to 100 degrees outside. You turn off the air conditioner because you know the air conditioner is burning fuel. Then you open up the windows.

You start sweating because, well, it’s 100 degrees outside. And you need to get to the next gas station. Welcome to the world of running an early stage startup.

Except instead of gas, you’re wondering if you have enough money to get to your next round of funding.

Sometimes through no fault of your own you find yourself in No Man’s Land. You’re asking yourself the question, “Should I raise money now before I need the funding? Or should wait to raise my funding and potentially get a higher valuation?”

But it’s not so black and white is it? There are other possibilities. Maybe you truly are in No Man’s Land:

• It’s too early for you to raise money because you haven’t hit enough milestones. But…