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How Do You Choose The Right Market For Your Startup?
Choosing the right market, and the right strategy to enter the market, can be the difference between startup success and startup failure. The challenge is that the right decision might not be the most obvious decision.
I should know. I have been involved in well over one hundred company launches and product launches in my career. Analyzing the successes and the failures, it’s clear why the companies succeeded or failed.
I’ll share with you the ten things you’ll need to successfully launch your startup to market. I hope you like it.
Before I go through my process, I know that your journey will be different than mine. My goal is giving you a way of thinking about the market, or markets you choose, so you don’t fall into any traps and make a bad decision that can kill you. So, with that in mind, let’s start with number one on my list…
1. Whose lunch are you stealing?
Years ago, when I was an Entrepreneur In Residence at Crosslink Capital in San Francisco, the CEO of Tabula, an ambitious semiconductor company, came in and pitched the partners. The CEO was really impressive, and his pitch of being able to overtake the market leader, Xilinx, was really compelling.
