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“We’re upping our plan for the year,” “James,” the CEO of a very successful startup I’m working with said to me. It was the second time he’d increased his plan in the past six months.
“Cool,” I said. “You’ve finally entered what I call ‘turn the crank’ mode. The flywheel is turning at a really good pace, so your revenue growth will get easier and easier.”
“Yes, it is,” he said. “I think revenue is going to double to over $20 million this year.”
“That’s fantastic,” I said. “How’s the team feeling?”
“They’re really pumped up,” James said.
“I’ll bet they are!” I said.
You build confidence and momentum by meeting and exceeding your plan.
When I started working with James a few years ago, revenue was at $1 million. One of the first thing James did was set up monthly revenue goals to hit.
He made the goals visible for everyone in the company to see. At first, the changes in the goals were small. From a $100,000 monthly goal, to a $110,000 monthly goal, to a $120,000 monthly goal, the numbers steadily increased.
Ninety percent of the time, James and his team were exceeding their goals. That’s excellent…
