How Do You Build A Loyal Customer Base That Buys From You Forever?
“Hi Mr. Fox. It’s Jean at AAA Pool Company. I’m calling you back regarding the quote we gave you to fix your pool pump.”
The pump on our pool needed to be replaced, and I was, to say the least, a little surprised at the $2,000 estimate AAA Pool (not its real name) had just given us. So, I had some questions.
“$2,000 seems really high for this type of job. Why do we need to spend $1,100 on the pump?”
“You see, Mr. Fox, by law in California, we can only replace your pool pump with a Pentair Pool Pump.”
Alarm bells started going off in my head. This just didn’t smell right at all to me.
“Let me call you back. I’ll let you know what we will decide to do.”
I got off the phone with Jean, and I did some quick research into pool pumps. I found a couple websites that explained how to determine the size of the pool pump you needed.
You lose your customers when you prioritize short term profits.
The pump AAA Pool Company recommended was a top-of-the-line, 3 Horsepower Pool Pump. I used the simple formula the website suggested and I knew we only needed a ½ Horsepower Pool Pump.
