How Do You Build A Loyal Customer Base That Buys From You Forever?

“Hi Mr. Fox. It’s Jean at AAA Pool Company. I’m calling you back regarding the quote we gave you to fix your pool pump.”

The pump on our pool needed to be replaced, and I was, to say the least, a little surprised at the $2,000 estimate AAA Pool (not its real name) had just given us. So, I had some questions.

“$2,000 seems really high for this type of job. Why do we need to spend $1,100 on the pump?”