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How Do You Build A $1 Billion Startup?

brett fox
7 min readApr 12, 2021

“With this next round of funding, we’re going to valued at $1.5 billion,” “Ray,” a CEO I’m working with, said to me the other day.

Picture: Depositphotos

“That’s awesome!” I said. “Congratulations. I remember how hard it was at the beginning. You’ve come a long way.”

“I know,” Ray said.

You have to start with a game changing idea.

Working with Ray has been a wild ride.

I met Ray through a mutual friend, Aric. Aric asked me, as a favor to him, to help Ray start his company.

From our first meeting together, it was clear Ray had a game-changing idea. It wasn’t clear whether Ray would be able to get his game-changing idea funded.

That’s the first step to building a $1 billion startup. In order for any small company, let alone a startup that has billion dollar aspirations, to win, you have to have an idea that allows your company to break through the noise.

Ray had that idea.

Then your game changing idea needs to get off the ground.

As Ray and I talked outside a Starbucks in Los Altos four years ago, I became more intrigued. “So, what’s your plan?” I asked him.

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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