How Can You Renegotiate Founder Equity?

brett fox
3 min readJul 25, 2022

“I want to cut the equity of my co-founder from 45 percent to twenty percent,” “Oren” said to me. “He’s not performing very well. What do you think?”

Picture: Depositphotos

“I don’t think that’s going to go over very well,” I said. “You certainly can try, but I don’t think it’s going to work.”

“Why don’t you think it will work?” Oren asked me.

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brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com