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How A CFO Can Help You Run Your Startup

brett fox
2 min readDec 28, 2021

“I’m really impressed with your new CFO,” I said to “Kevin”, the CEO of a startup I’m working with. “I love his attitude, and I love what he had to say about joining your company.”

Picture: Depositphotos

“You don’t know the half of it,” Kevin said to me. “He’s (the new CFO) hit the ground running, and he’s taken a ton of work off my plate already!”

“That’s great to hear,” I said.

Your company is going to have to be big enough to attract a great candidate.

“I am so glad I waited until our ARR got to $10 million,” Kevin said. “With us growing at the rate we’re growing (80% per year), I really need the help.”

“Yeah, I know,” I replied. “A year ago, he wouldn’t have been interested in your company. Now, he can see a clear path to you being a billion dollar business.”

You want someone who’s been there and done it already to be your startup’s CFO.

“When I looked for CFOs a year ago, I wasn’t seeing the same quality of candidate,” Kevin said. “Experienced CFO’s weren’t interested. Instead, I was interviewing Controllers that wanted to step up and be CFO.

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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