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Every startup pivots because no one’s plan is exactly perfect. So, the question isn’t whether you should pivot. Instead, the question is how big — or small — your pivot should be.
I’ve been there. My startup had to make a couple pivots before our products started selling the way we expected. I want to share my experience with you today.
Today, I’ll share my five-step plan to help you decide the right size of your pivot — because many times, all you need is a small adjustment.
Your Pivot Doesn’t Have to Be Big
I said in the introduction that every startup makes some sort of pivot or adjustment to their strategy. The reason you pivot is simple: things aren’t going right.
You haven’t yet achieved true product-market fit, where your product strategy, marketing strategy, and sales strategy are all working seamlessly together.
Sometimes, the pivots are minor adjustments to your marketing or product strategy. For example, maybe you just need to tweak how you’re positioning your product in the market.
Other times, you may need a much larger pivot, like Tiny Speck did when they pivoted from online gaming to create Slack. That pivot turned Slack into a messaging giant, which Salesforce later acquired for $27.7 billion.
