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Can You Build A $40M ARR Startup With Only $80K?

brett fox
3 min readMay 10, 2021

“It’s amazing what we’ve accomplished considering we started with $80,000,” “Jason,” the founding CEO of a company I’m working with, said. “Now, we’re preparing to sell the company for a lot of money.”

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“Most people don’t get to the level you’ve gotten to,” I said. “Most startups fail. And to think you bootstrapped yourself to a sale for likely over $300 million.”

Then, I paused and said, “That’s unbelievably impressive. As I said, very few companies get to your level, even with VC funding.”

You can accomplish just about anything starting with a small amount of money.

Jason’s company has, after a slow start, been on a meteoric rise these past few years. From a $1 million ARR three years ago, now the company is poised to finish this year at a $40 million ARR.

The company has great products, and they have methodically dominated each marketing channel they have focused on. It’s truly been impressive to watch.

I give Jason all the credit. Just like James Brown was known as the hardest working man in show business, Jason is the hardest working entrepreneur I’ve ever worked with. He’s like the Energizer Bunny; he just goes and goes, seemingly impervious to the need to sleep.

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brett fox
brett fox

Written by brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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