Have you ever heard the story of Toughskins Jeans, made by Sears? If you go back in time to the late 1960’s and early 1970’s, the jeans market was dominated by Levi’s 501 jeans.

Sears wasn’t doing too well in the jeans market competing against Levi’s, so they talked to…

“I’m really impressed with your new CFO,” I said to “Kevin”, the CEO of a startup I’m working with. “I love his attitude, and I love what he had to say about joining your company.”

“You don’t know the half of it,” Kevin said to me. “He’s (the new CFO)…

“Are you having fun?” Bob Dobkin, our only angel investor, asked me when I was giving him an update on our progress about two months after we closed our Series A funding.

Bob was the co-founder and CTO/VP Engineering of Linear Technology. Linear was arguably the most successful analog semiconductor…

“What took you so long?”

Every single time I’ve fired someone as CEO, someone on my team has asked me that question. Every. Single. Time.

And, there’s a good reason I was asked that question. You see..

You, the CEO, almost always wait too long to fire someone.

For example, I realized, about two months after we became operational, that “Randy,”…

Years ago, I was having coffee with my friend Alain, and somehow, we got on the subject of Elon Musk and Tesla. Alain, who was an original investor in Tesla, said, “Elon can simultaneously channel Bill Gates and Steve Jobs.”

“That’s impressive,” I said.

(You can watch Alain talk about…

brett fox

I work with startup CEOs to help them grow their businesses . I built several businesses from $0 to >$100M. Learn more at https://www.brettjfox.com

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